Las campañas de salud en medios masivos se limitan a informar y generar consciencia sin llevar a la población a tomar acción. Las campañas del cáncer de mama son un excelente ejemplo, vemos todo pintado de rosa y a veces hasta participas en algo o haces una donación. Pero somos muchas las que nos quedamos de brazos cruzados, literal. “No sé qué es lo que tengo que sentir.” “ No sé ni cómo hacerle.” “La verdad se me olvida.” “Yo se lo dejo al doctor cuando voy.” “Me siento rara haciéndolo.” Estas son algunas de las frases que mujeres informadas y concientizadas, hacen con respecto a la autoexploración de las mamas para la detección del cáncer. En México, la detección temprana de cáncer de mam
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